Redken

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Started by Hollywood actress Paula Kent and her hairdresser, Redken was one of the very first companies to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR. Redken’s haircolor salon services, haircare, styling and men’s products are all rigorously formulated according to these scientific principles, including the iconic Shades EQ acidic liquid haircolor line, the Extreme protein based haircare range, and the latest Acidic Bonding Concentrate innovation.

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